goodwill
n 1: (accounting) an intangible asset valued according to the
advantage or reputation a business has acquired (over
and above its tangible assets) [syn: good will]
2: the friendly hope that something will succeed [syn: good
will]
3: a disposition to kindness and compassion; benign good will;
"the victor's grace in treating the vanquished" [syn: grace,
good will]