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From: WordNet (r) 2.0

 goodwill
      n 1: (accounting) an intangible asset valued according to the
           advantage or reputation a business has acquired (over
           and above its tangible assets) [syn: good will]
      2: the friendly hope that something will succeed [syn: good
         will]
      3: a disposition to kindness and compassion; benign good will;
         "the victor's grace in treating the vanquished" [syn: grace,
          good will]