schmalzy
adj : effusively or insincerely emotional; "a bathetic novel";
"maudlin expressons of sympathy"; "mushy effusiveness";
"a schmaltzy song"; "sentimental soap operas"; "slushy
poetry" [syn: bathetic, drippy, hokey, maudlin,
mawkish, mushy, schmaltzy, sentimental, slushy]