アピール
アッピール
noun (common) (futsuumeishi)
noun or participle which takes the aux. verb suru
appeal (e.g. to public opinion)
plea
request
appeal (e.g. sex appeal)
attractiveness
allure
sports term
appeal (e.g. in baseball)
emphasizing (strong points, etc.)
showing off
touting
calling attention to
playing up
using as a selling point
pitch
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