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From: MDBG CC-CEDICT Chinese-English Dictionary 漢英字典

 行銷訴求 [ㄒㄧㄥˊ ㄒㄧㄠ ㄙㄨˋ ㄑㄧㄡˊ; xing2 xiao1 su4 qiu2]
 marketing message