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2 definitions found

From: MDBG CC-CEDICT Chinese-English Dictionary 漢英字典

 訴求 [ㄙㄨˋ ㄑㄧㄡˊ; su4 qiu2]
 to appeal
 to demand (an answer)
 requirement
 demand
 claim
 appeal
 (marketing) message
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From: Japanese-English Electronic Dictionary 和英電子辞書

 訴求
 そきゅう
 noun (common) (futsuumeishi)
 noun or participle which takes the aux. verb suru
 promoting a product or service
 appealing to consumers
 solicitation (of business)
 pushing a product
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