self-de·ni·al /-dɪˈnaɪ(ə)l/
  克己
  Self-de·ni·al n. The denial of one's self; forbearing to gratify one's own desires; self-sacrifice.
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  self-denial
       n 1: the trait of practicing self discipline [syn: self-discipline]
       2: the act of denying yourself; controlling your impulses [syn:
           self-discipline, self-control]
       3: renunciation of your own interests in favor of the interests
          of others [syn: abnegation, self-abnegation, denial,
           self-renunciation]