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From: Japanese-English Electronic Dictionary 和英電子辞書

 呼び込み
 呼込み
 よびこみ
 noun (common) (futsuumeishi)
 barker
 tout
 hawker
 someone who attempts to attract patrons to entertainment events, shops, bars, and such, by exhorting passing public
 noun or participle which takes the aux. verb suru
 calling out to potential customers