登場 [ㄉㄥ ㄔㄤˇ; deng1 chang3]
  to go on stage
  fig. to appear on the scene
  used in advertising to mean new product
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  登場
  とうじょう
  noun (common) (futsuumeishi)
  noun or participle which takes the aux. verb suru
  entry (on stage)
  appearance (on screen)
  entrance
  introduction (into a market)
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