DICT.TW Dictionary Taiwan

 branding
 烙印

 Brand v. t. [imp. & p. p. Branded; p. pr. & vb. n. Branding.].
 1. To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc., or to mark as infamous (as a convict).
 2. To put an actual distinctive mark upon in any other way, as with a stencil, to show quality of contents, name of manufacture, etc.
 3. Fig.: To fix a mark of infamy, or a stigma, upon.
    The Inquisition branded its victims with infamy.   --Prescott.
    There were the enormities, branded and condemned by the first and most natural verdict of common humanity.   --South.
 4. To mark or impress indelibly, as with a hot iron.
    As if it were branded on my mind.   --Geo. Eliot.
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 branding
      n : the act of stigmatizing [syn: stigmatization, stigmatisation]