fas·ci·na·tion /ˌfæsṇˈeʃən/
  魔力,入迷,魅力
  Fas·ci·na·tion n.
  1. The act of fascinating, bewitching, or enchanting; enchantment; witchcraft; the exercise of a powerful or irresistible influence on the affections or passions; unseen, inexplicable influence.
     The Turks hang old rags . . . upon their fairest horses, and other goodly creatures, to secure them against fascination.   --Waller.
  2. The state or condition of being fascinated.
  3. That which fascinates; a charm; a spell.
     There is a certain bewitchery or fascination in words.   --South.
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  fascination
       n 1: the state of being intensely interested (as by awe or
            terror) [syn: captivation]
       2: a feeling of great liking for something wonderful and
          unusual [syn: captivation, enchantment, enthrallment]
       3: the capacity to attract intense interest; "he held the
          children spellbound with magic tricks and other
          fascinations"