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From: WordNet (r) 2.0

 luridness
      n 1: the journalistic use of subject matter that appeals to
           vulgar tastes; "the tabloids relied on sensationalism to
           maintain their circulation" [syn: sensationalism]
      2: unnatural lack of color in the skin (as from bruising or
         sickness or emotional distress) [syn: lividness, lividity,
          paleness, pallidness, pallor, wanness, achromasia]
      3: the quality of being ghastly [syn: ghastliness, grimness,
          gruesomeness]